My interpretation of what a music promo video is, is that it is video that previews the leading music videos from the albums, whilst alerting the audience to the fact it is now available.
A good example of this idea, and one that I am basing my own promo video on is Taylor Swifts Promo video for her album "Fearless"
The video starts with a man introducing the album, with a brief animation, which then cuts to her first music video for "Love Story". After this clip it cuts to another music video for "Our Song", the voice then returns saying the album is "Out now".
This is quite a simple promo, cutting straight to the point, showing the audience what it wants to see, and alerting them to the fact the album is available to purchase.
This James Morrison video uses the exact same mechanics as the one above, although with more voice overs, detailing the singles.
Although the usual time for a music promo video seems to be only 30 seconds, I plan to make mine mine last 30 seconds - 1 minute. As this video is for a new, unsigned artist, it will allow the audience to get more of a feel for him, and his music, where as the music promo's I have shown are for well know artists, therefore they can be shorter as the audience knows their music already.
Friday, 30 September 2011
Music Video Concept
So, this is a initial storyboard for what will be my music promo video.
It is for a song called "Caught off Guard" and the concept for the video is that a boy and a girl, who coincidently use the same coffee shop are interested in each other, but are too shy to show it, until they bump into each other and realise they like the same things.
This storyboard is for the chorus of the song, which will feature in the promo video, and seeing as my drawing if horrible, I will do a brief summary.
The video begins with a shot of the male actor walking towards the coffe shop, it then cuts to the female actor doing the same. After that, a short scene of the artist singing is seen.
The scene then moves to inside the shop, where the camera is on the females face, it then cuts to the male, who is sitting opposite. Following this, there is then a over the shoulder shot of the male, focussing on the female, and this then switches. The shot changes to the two actors heading towards each other, colliding and dropping there respective possesions. A shot is then seen of these falling and lying on the ground, at this point, the scene changes again to the artist singing/performing. The last scene involves the two actors picking up thier belongings and looking in each others eyes, the scene ends with a shot of both of them in the screen.
This could continue onto the artist performing, and the couple in the coffee shop facing each other to end the clip.
It is for a song called "Caught off Guard" and the concept for the video is that a boy and a girl, who coincidently use the same coffee shop are interested in each other, but are too shy to show it, until they bump into each other and realise they like the same things.
This storyboard is for the chorus of the song, which will feature in the promo video, and seeing as my drawing if horrible, I will do a brief summary.
The video begins with a shot of the male actor walking towards the coffe shop, it then cuts to the female actor doing the same. After that, a short scene of the artist singing is seen.
The scene then moves to inside the shop, where the camera is on the females face, it then cuts to the male, who is sitting opposite. Following this, there is then a over the shoulder shot of the male, focussing on the female, and this then switches. The shot changes to the two actors heading towards each other, colliding and dropping there respective possesions. A shot is then seen of these falling and lying on the ground, at this point, the scene changes again to the artist singing/performing. The last scene involves the two actors picking up thier belongings and looking in each others eyes, the scene ends with a shot of both of them in the screen.
This could continue onto the artist performing, and the couple in the coffee shop facing each other to end the clip.
Wednesday, 21 September 2011
Initial Presentation Pt 2
As well as the notes I took and presented, I also recorded a video to help get my pitch across, perhaps a little better...
This year's project...
So, for this year, the project I have chose to do is Choice One, which is a music promo video, with the two ancillary products of a magazine review ad digipack cover.
Over the course of the holidays I thought about it quite a it, and whereas I know the baselines of what I want to do, it is hard to explain, over the course of the year my idea's should be come more clear and lead to a good finished product.
I doe a breif presentation to give a basic overveiw of what I am wanting to create.
These are the notes I used. They are also the collection of thoughts that went on during the holidays.
(Note: these may not make much sense, and are very basic.)
Over the course of the holidays I thought about it quite a it, and whereas I know the baselines of what I want to do, it is hard to explain, over the course of the year my idea's should be come more clear and lead to a good finished product.
I doe a breif presentation to give a basic overveiw of what I am wanting to create.
These are the notes I used. They are also the collection of thoughts that went on during the holidays.
(Note: these may not make much sense, and are very basic.)
Media Presentation Prep.
Package will consist of: Main Product = Music Promo Video
Ancillary Products: Cover/artwork for digipack, Magazine advertisement
Artist – Sam High (Aka Me, I have chosen this as, not only is music a passion and strength, but that it will also bypass possible copyright issues of using another artist and their material)
Album – Cityscapes?? (TBD)
Music promo video will consists of two 20-30 second clips of music video to promote singles, and then end with a 10 second round up of the advertisement.
Possible Song Choices: If you decide to fall, Brief encounter (does not need to be recorded) Call her up, what love could be, caught off guard.
Concept one: Set in coffee shop, a boy and a girl interested in each other, who slowly come together and through circumstances manage to talk to each other and meet up. Begin by being separate and always bumping into each to other, but both very shy. – Song = Caught off guard.
Concept two: break up, guy walks alone on street, narrating/singing the story/song. Footage of couple together, showing story. Use of black and white
Concept 3: set in city at night, secret love affair. Couple alone in room, or meeting under streetlights. Very scenic shots. Possibly noir themed, suits, classy etc. song – Lights
Likely Target audience: Teenagers/young adults, aged 14-30. School/college students. This is due to music genre (acoustic pop rock) and its influence (Taylor swift, john mayer – evidence = link promo’s to blog)
Product relation/support – magazine advertisement and promo video will help to sell the album. The artwork cover will be eye catching and attractive to further entise.
Routes for exhibition – sell in small record stores, at live gigs/events, coffee shops, possibly market through social networking.
Time-management:
October – finalise ideas, record songs.
November – storyboard, find actors, start designing cover
December/January – film, finish cover, start on magazine advertisement
February – finish advertisement
Been generous on time.
Skills I have/strengths that will help with the project:
<!--Singer/songwriter who plays guitar.
<!--Various editing knowledge.
<!--Good at writing.
<!--Conceptual creation,/imaginative.
Weaknesses:
<!--Lazy.
<!--Not the best organisation.
<!--Camera skills.
<!--Communication.
Resources/skills I will need for the project:
Recording software/time in a studio.
Recording software/time in a studio.
<!--Actors/actresses.
<!--Knowledge of magazine advertisements
<!--Possibly additional computer software.
<!--Camera/filming equipment.
<!--Extra personnel, due to working on own.
Thursday, 14 July 2011
John Mayer - Battle Studies Artifact 4
A very effective method of promoting a new album is through the use of a music video. This, enables two of audiences senses to be utilised, both sight and hearing, giving the audience two ways consuming the product in contrast to just one form.
The first music video for Battle Studies was for the single "Who Says":
This video is quite story based, showing a night in the life of John Mayer. This could appeal to both a female and male audience. The females would enjoy it as it contains a lot of the artist, whom they must find attractive, or a male audience, relating to that is similar to what they do on a night out.
The second video for the song "Heartbreak Warfare is more interesting, as it uses a very new kind of technology called "Augmented Reality "
This is a type of technology that help to enhance what you see on the screen, Here is the video in action:
This is a very effective marketing technique, as it allows the video to once again target a very technology based audience that enjoys the latest technology, utilising this "Borrow Interest" of the latest tech and combining it with a artists latest album.
The first music video for Battle Studies was for the single "Who Says":
This video is quite story based, showing a night in the life of John Mayer. This could appeal to both a female and male audience. The females would enjoy it as it contains a lot of the artist, whom they must find attractive, or a male audience, relating to that is similar to what they do on a night out.
The second video for the song "Heartbreak Warfare is more interesting, as it uses a very new kind of technology called "Augmented Reality "
This is a type of technology that help to enhance what you see on the screen, Here is the video in action:
This is a very effective marketing technique, as it allows the video to once again target a very technology based audience that enjoys the latest technology, utilising this "Borrow Interest" of the latest tech and combining it with a artists latest album.
John Mayer - Battle Studies: Artifacts 2+3
Not all of the marketing campaign for battle studies has been online. As the artist has to addresses an audience who are not completely technological based, there must always be objects for a consumer to buy, such as, a magazine.
Another important aspect of promoting music, is to also tour, and perform songs from the album, as well as presenting merchandise to buy at the venue.
I composed a video, using various example to explain this, and uploaded it to vimeo, here it is:
Another important aspect of promoting music, is to also tour, and perform songs from the album, as well as presenting merchandise to buy at the venue.
I composed a video, using various example to explain this, and uploaded it to vimeo, here it is:
John Mayer - Battle Studies: Artifacts 2+3 from Sam High on Vimeo.
Tuesday, 12 July 2011
John Mayer - Battle Studies Artifact 1
Many different media artifacts can be used in conjunction with each other to allow the main product to generate more profit and have a more successful advertising campaign.
John mayer's album, 'Battle Studies' recieved varied articfacts that promoted it to it's intended audience, one of these was his main website:
www.johnmayer.com
the target audience for this website could be a few specific types. The obvious one would be for general fans of either the music or the person. But, there could also be further catagories, such as technological enthusiasts, that live on the internet, therefore a website or something technical is the only way they can keep up to date. The audience could also be aimed at a teenagers, who live in an age where the internet is the most easily accessable way to obtain information.
Many features of the website are there to promote the album, as well as keep the target audience up to date with all the artists blogs, tours etc. At the top of the website is a stream of a song from the album, that immediatly gives either new users to the website an insight to his music, or returning users an entertaining statement that it is HIS website.
One of the most eye-catching things on the website is the new "Augmented Reality" video for the single from the album "Heartbreak Warefare", as this will be one of the artifacts, I will talk about it in more detail in another post, but as it is a very new piece of technology, it would grab many different audiences attention.
There are various aspects of the website that are tailored for the audience to keep up to date with everything the artists and his music are doing, such as a mailing list, a blog and a news feed. In the screenshot, the news feed IHeart music festival, in which John Mayer will join a host of other celebrity musicians to perform. This again intices the audience to either watch, or pay to see the artist and similar artists to perfrom, therefore increasing both the profits and awareness of the music.
There is a sidebar which uses borrow interested in order to promote the music through various other forms. There is a symbol for Apple and iTunes, encouraging people to purchase music through iTunes. there is a "AKOG" symbol, which is a link to a different website: www.akog.org a website to John Mayers eco-friendly website, introducing an audience that beleives in being eco-friendly and allows him to expand his audience. The last is a link to Rhapsody, where users can listen to the artists music vis stream, again, using the idea that people using the website are technologically based, and therefore are more likely to stream or download thier music rather than purchase it.
John mayer's album, 'Battle Studies' recieved varied articfacts that promoted it to it's intended audience, one of these was his main website:
www.johnmayer.com
the target audience for this website could be a few specific types. The obvious one would be for general fans of either the music or the person. But, there could also be further catagories, such as technological enthusiasts, that live on the internet, therefore a website or something technical is the only way they can keep up to date. The audience could also be aimed at a teenagers, who live in an age where the internet is the most easily accessable way to obtain information.
Many features of the website are there to promote the album, as well as keep the target audience up to date with all the artists blogs, tours etc. At the top of the website is a stream of a song from the album, that immediatly gives either new users to the website an insight to his music, or returning users an entertaining statement that it is HIS website.
One of the most eye-catching things on the website is the new "Augmented Reality" video for the single from the album "Heartbreak Warefare", as this will be one of the artifacts, I will talk about it in more detail in another post, but as it is a very new piece of technology, it would grab many different audiences attention.
There are various aspects of the website that are tailored for the audience to keep up to date with everything the artists and his music are doing, such as a mailing list, a blog and a news feed. In the screenshot, the news feed IHeart music festival, in which John Mayer will join a host of other celebrity musicians to perform. This again intices the audience to either watch, or pay to see the artist and similar artists to perfrom, therefore increasing both the profits and awareness of the music.
There is a sidebar which uses borrow interested in order to promote the music through various other forms. There is a symbol for Apple and iTunes, encouraging people to purchase music through iTunes. there is a "AKOG" symbol, which is a link to a different website: www.akog.org a website to John Mayers eco-friendly website, introducing an audience that beleives in being eco-friendly and allows him to expand his audience. The last is a link to Rhapsody, where users can listen to the artists music vis stream, again, using the idea that people using the website are technologically based, and therefore are more likely to stream or download thier music rather than purchase it.
Tuesday, 5 July 2011
First Presentation
For the first presentation, we must choose one media artifact and explore the different form of media it uses within it's intial form, and how it promotes/advertises it's self.
My chosen artifact is the Album "Battle Sudies" by John Mayer:
Beeing a fairly recent album, and due to the size and popularity of the artist, there have been many methods that the album and it's creator have utilised to promote it. Some of these include:
Magazine Articles
Website
Music Videos
Singles
Merchandise
Tours
My chosen artifact is the Album "Battle Sudies" by John Mayer:
Beeing a fairly recent album, and due to the size and popularity of the artist, there have been many methods that the album and it's creator have utilised to promote it. Some of these include:
Magazine Articles
Website
Music Videos
Singles
Merchandise
Tours
Sunday, 3 July 2011
Context and Anchorage
Context and anchorage have similar idea's to previous semiology posts, but are terms which can better describe some area's of semiology.
Context relates to the overall meaning of a piece of media, which could contain signifiers that represent different emotions or meaning, depending on the context they appear in, for example;
Here, Red can be a symbol of love, when used in context with things such as a heart, or rose. but it can ALSO be seen as danger or violence, related to the colour of blood.
Anchorage is the idea of different elements combine to change the meaning of what they would appear as on their own, and can be used for a variety of purposes;
With this advertisement, the "M" alone, would hold very little significance, but with the added slogan " I'm loving it" creates a memorable logo that an audience can instantly recognise and associate with.
Context relates to the overall meaning of a piece of media, which could contain signifiers that represent different emotions or meaning, depending on the context they appear in, for example;
Here, Red can be a symbol of love, when used in context with things such as a heart, or rose. but it can ALSO be seen as danger or violence, related to the colour of blood.
Anchorage is the idea of different elements combine to change the meaning of what they would appear as on their own, and can be used for a variety of purposes;
With this advertisement, the "M" alone, would hold very little significance, but with the added slogan " I'm loving it" creates a memorable logo that an audience can instantly recognise and associate with.
Wednesday, 29 June 2011
Connotation + Denotation.
The world of semiotics is very broad, and everything can be interpreted in a variety of different and contrasting ways. Connotation and Denotation allow you to distinguish the simple, initial meaning of a piece of media, from much more in depth idea's.
Connotation is the simple, initial details of a piece of media, literally describe what you see as basically as you can.
Denotation then goes behind that and is what everything within the media can imply or mean, down to the background colours and facial expressions.
The connotation for this advert is a group of people jumping on a beach, with a picture of a phone at the bottom, with various writing.
The denotation is that the company is trying to sell the phone by using that fact that, if you buy the phone, it will enable you have fun with friends, or even obtain more friends by purchasing is. By using the slogan "Dance to your own tune" implies that with the phone, it will be belong to the buyer only and that they can their own uniqueness with it, they do not have to blend in with the crowd. There are also four lines of text further selling the product, by putting two lines in white, and two lines in black, it makes it stand out from the rest of the picture, further tempting the audience with special features of the phone.
here is another example:
The connotation is a man holding two drink underneath the legs of two women, with a red banner and slogan at the bottom.
To start the denotation, we see the slogan says "Zoning inspector by day, Bacardi by night" This implies the man is an everyday worker, that, during the evening, by drinking the product, he can immediately have more fun, and obtain women, his everyday working man status is further implied by his casual red t shirt. By looking at the women in the advert, as they are dressed in revealing clothing, this could suggest the audience is implicitly targeted at men. By the backgroud lights, and the mans facial expression, we can tell he is in a club, having a very good time, further enticing the audience, to buy the drink, and join him in his revelry.
Connotation is the simple, initial details of a piece of media, literally describe what you see as basically as you can.
Denotation then goes behind that and is what everything within the media can imply or mean, down to the background colours and facial expressions.
The connotation for this advert is a group of people jumping on a beach, with a picture of a phone at the bottom, with various writing.
The denotation is that the company is trying to sell the phone by using that fact that, if you buy the phone, it will enable you have fun with friends, or even obtain more friends by purchasing is. By using the slogan "Dance to your own tune" implies that with the phone, it will be belong to the buyer only and that they can their own uniqueness with it, they do not have to blend in with the crowd. There are also four lines of text further selling the product, by putting two lines in white, and two lines in black, it makes it stand out from the rest of the picture, further tempting the audience with special features of the phone.
here is another example:
The connotation is a man holding two drink underneath the legs of two women, with a red banner and slogan at the bottom.
To start the denotation, we see the slogan says "Zoning inspector by day, Bacardi by night" This implies the man is an everyday worker, that, during the evening, by drinking the product, he can immediately have more fun, and obtain women, his everyday working man status is further implied by his casual red t shirt. By looking at the women in the advert, as they are dressed in revealing clothing, this could suggest the audience is implicitly targeted at men. By the backgroud lights, and the mans facial expression, we can tell he is in a club, having a very good time, further enticing the audience, to buy the drink, and join him in his revelry.
Signs and Signifiers
Signs and Signifiers are closely related, but mean different things, in relation to media.
Signs could be logos, labels or anything that, to an audience, enables them to understand a message from a picture.
A Signifier is something that instantly creates a connection to something else within the audiences mind, and could be as simple as a colour.
Here's an example of a Sign:
this sign, a single exclamation mark, makes the audience think "Alert" or "Danger" the fact that signs are very widely known allow the audience to associated the aspect of "Danger" whenever they see this sign.
These are some examples of how Signifiers can be used in conjunction with signs to give a better, more understandable meaning to an audience:
The sign, being the fire extinguisher, indicates that if a fire ensures, this is where the extinguisher will be, but the fact the sign is red, also signifies Fire, danger and heat. these are all things that audiences associate with the colour red, but it also has a variety of other signifiers such as love or blood.
Even a sign as simple as this has meaning. Green is a common signifier for Go or start, as oppose to red, which means stop. Signifiers allow objects such as signs to help audiences have a clearer understanding of their message, whether for there safety, or other objectives.
Signs could be logos, labels or anything that, to an audience, enables them to understand a message from a picture.
A Signifier is something that instantly creates a connection to something else within the audiences mind, and could be as simple as a colour.
Here's an example of a Sign:
this sign, a single exclamation mark, makes the audience think "Alert" or "Danger" the fact that signs are very widely known allow the audience to associated the aspect of "Danger" whenever they see this sign.
These are some examples of how Signifiers can be used in conjunction with signs to give a better, more understandable meaning to an audience:
The sign, being the fire extinguisher, indicates that if a fire ensures, this is where the extinguisher will be, but the fact the sign is red, also signifies Fire, danger and heat. these are all things that audiences associate with the colour red, but it also has a variety of other signifiers such as love or blood.
Even a sign as simple as this has meaning. Green is a common signifier for Go or start, as oppose to red, which means stop. Signifiers allow objects such as signs to help audiences have a clearer understanding of their message, whether for there safety, or other objectives.
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