Signs could be logos, labels or anything that, to an audience, enables them to understand a message from a picture.
A Signifier is something that instantly creates a connection to something else within the audiences mind, and could be as simple as a colour.
Here's an example of a Sign:
this sign, a single exclamation mark, makes the audience think "Alert" or "Danger" the fact that signs are very widely known allow the audience to associated the aspect of "Danger" whenever they see this sign.
These are some examples of how Signifiers can be used in conjunction with signs to give a better, more understandable meaning to an audience:
The sign, being the fire extinguisher, indicates that if a fire ensures, this is where the extinguisher will be, but the fact the sign is red, also signifies Fire, danger and heat. these are all things that audiences associate with the colour red, but it also has a variety of other signifiers such as love or blood.
Even a sign as simple as this has meaning. Green is a common signifier for Go or start, as oppose to red, which means stop. Signifiers allow objects such as signs to help audiences have a clearer understanding of their message, whether for there safety, or other objectives.
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