My interpretation of what a music promo video is, is that it is video that previews the leading music videos from the albums, whilst alerting the audience to the fact it is now available.
A good example of this idea, and one that I am basing my own promo video on is Taylor Swifts Promo video for her album "Fearless"
The video starts with a man introducing the album, with a brief animation, which then cuts to her first music video for "Love Story". After this clip it cuts to another music video for "Our Song", the voice then returns saying the album is "Out now".
This is quite a simple promo, cutting straight to the point, showing the audience what it wants to see, and alerting them to the fact the album is available to purchase.
This James Morrison video uses the exact same mechanics as the one above, although with more voice overs, detailing the singles.
Although the usual time for a music promo video seems to be only 30 seconds, I plan to make mine mine last 30 seconds - 1 minute. As this video is for a new, unsigned artist, it will allow the audience to get more of a feel for him, and his music, where as the music promo's I have shown are for well know artists, therefore they can be shorter as the audience knows their music already.
Friday 30 September 2011
Music Video Concept
So, this is a initial storyboard for what will be my music promo video.
It is for a song called "Caught off Guard" and the concept for the video is that a boy and a girl, who coincidently use the same coffee shop are interested in each other, but are too shy to show it, until they bump into each other and realise they like the same things.
This storyboard is for the chorus of the song, which will feature in the promo video, and seeing as my drawing if horrible, I will do a brief summary.
The video begins with a shot of the male actor walking towards the coffe shop, it then cuts to the female actor doing the same. After that, a short scene of the artist singing is seen.
The scene then moves to inside the shop, where the camera is on the females face, it then cuts to the male, who is sitting opposite. Following this, there is then a over the shoulder shot of the male, focussing on the female, and this then switches. The shot changes to the two actors heading towards each other, colliding and dropping there respective possesions. A shot is then seen of these falling and lying on the ground, at this point, the scene changes again to the artist singing/performing. The last scene involves the two actors picking up thier belongings and looking in each others eyes, the scene ends with a shot of both of them in the screen.
This could continue onto the artist performing, and the couple in the coffee shop facing each other to end the clip.
It is for a song called "Caught off Guard" and the concept for the video is that a boy and a girl, who coincidently use the same coffee shop are interested in each other, but are too shy to show it, until they bump into each other and realise they like the same things.
This storyboard is for the chorus of the song, which will feature in the promo video, and seeing as my drawing if horrible, I will do a brief summary.
The video begins with a shot of the male actor walking towards the coffe shop, it then cuts to the female actor doing the same. After that, a short scene of the artist singing is seen.
The scene then moves to inside the shop, where the camera is on the females face, it then cuts to the male, who is sitting opposite. Following this, there is then a over the shoulder shot of the male, focussing on the female, and this then switches. The shot changes to the two actors heading towards each other, colliding and dropping there respective possesions. A shot is then seen of these falling and lying on the ground, at this point, the scene changes again to the artist singing/performing. The last scene involves the two actors picking up thier belongings and looking in each others eyes, the scene ends with a shot of both of them in the screen.
This could continue onto the artist performing, and the couple in the coffee shop facing each other to end the clip.
Wednesday 21 September 2011
Initial Presentation Pt 2
As well as the notes I took and presented, I also recorded a video to help get my pitch across, perhaps a little better...
This year's project...
So, for this year, the project I have chose to do is Choice One, which is a music promo video, with the two ancillary products of a magazine review ad digipack cover.
Over the course of the holidays I thought about it quite a it, and whereas I know the baselines of what I want to do, it is hard to explain, over the course of the year my idea's should be come more clear and lead to a good finished product.
I doe a breif presentation to give a basic overveiw of what I am wanting to create.
These are the notes I used. They are also the collection of thoughts that went on during the holidays.
(Note: these may not make much sense, and are very basic.)
Over the course of the holidays I thought about it quite a it, and whereas I know the baselines of what I want to do, it is hard to explain, over the course of the year my idea's should be come more clear and lead to a good finished product.
I doe a breif presentation to give a basic overveiw of what I am wanting to create.
These are the notes I used. They are also the collection of thoughts that went on during the holidays.
(Note: these may not make much sense, and are very basic.)
Media Presentation Prep.
Package will consist of: Main Product = Music Promo Video
Ancillary Products: Cover/artwork for digipack, Magazine advertisement
Artist – Sam High (Aka Me, I have chosen this as, not only is music a passion and strength, but that it will also bypass possible copyright issues of using another artist and their material)
Album – Cityscapes?? (TBD)
Music promo video will consists of two 20-30 second clips of music video to promote singles, and then end with a 10 second round up of the advertisement.
Possible Song Choices: If you decide to fall, Brief encounter (does not need to be recorded) Call her up, what love could be, caught off guard.
Concept one: Set in coffee shop, a boy and a girl interested in each other, who slowly come together and through circumstances manage to talk to each other and meet up. Begin by being separate and always bumping into each to other, but both very shy. – Song = Caught off guard.
Concept two: break up, guy walks alone on street, narrating/singing the story/song. Footage of couple together, showing story. Use of black and white
Concept 3: set in city at night, secret love affair. Couple alone in room, or meeting under streetlights. Very scenic shots. Possibly noir themed, suits, classy etc. song – Lights
Likely Target audience: Teenagers/young adults, aged 14-30. School/college students. This is due to music genre (acoustic pop rock) and its influence (Taylor swift, john mayer – evidence = link promo’s to blog)
Product relation/support – magazine advertisement and promo video will help to sell the album. The artwork cover will be eye catching and attractive to further entise.
Routes for exhibition – sell in small record stores, at live gigs/events, coffee shops, possibly market through social networking.
Time-management:
October – finalise ideas, record songs.
November – storyboard, find actors, start designing cover
December/January – film, finish cover, start on magazine advertisement
February – finish advertisement
Been generous on time.
Skills I have/strengths that will help with the project:
<!--Singer/songwriter who plays guitar.
<!--Various editing knowledge.
<!--Good at writing.
<!--Conceptual creation,/imaginative.
Weaknesses:
<!--Lazy.
<!--Not the best organisation.
<!--Camera skills.
<!--Communication.
Resources/skills I will need for the project:
Recording software/time in a studio.
Recording software/time in a studio.
<!--Actors/actresses.
<!--Knowledge of magazine advertisements
<!--Possibly additional computer software.
<!--Camera/filming equipment.
<!--Extra personnel, due to working on own.
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