A very effective method of promoting a new album is through the use of a music video. This, enables two of audiences senses to be utilised, both sight and hearing, giving the audience two ways consuming the product in contrast to just one form.
The first music video for Battle Studies was for the single "Who Says":
This video is quite story based, showing a night in the life of John Mayer. This could appeal to both a female and male audience. The females would enjoy it as it contains a lot of the artist, whom they must find attractive, or a male audience, relating to that is similar to what they do on a night out.
The second video for the song "Heartbreak Warfare is more interesting, as it uses a very new kind of technology called "Augmented Reality "
This is a type of technology that help to enhance what you see on the screen, Here is the video in action:
This is a very effective marketing technique, as it allows the video to once again target a very technology based audience that enjoys the latest technology, utilising this "Borrow Interest" of the latest tech and combining it with a artists latest album.
Thursday 14 July 2011
John Mayer - Battle Studies: Artifacts 2+3
Not all of the marketing campaign for battle studies has been online. As the artist has to addresses an audience who are not completely technological based, there must always be objects for a consumer to buy, such as, a magazine.
Another important aspect of promoting music, is to also tour, and perform songs from the album, as well as presenting merchandise to buy at the venue.
I composed a video, using various example to explain this, and uploaded it to vimeo, here it is:
Another important aspect of promoting music, is to also tour, and perform songs from the album, as well as presenting merchandise to buy at the venue.
I composed a video, using various example to explain this, and uploaded it to vimeo, here it is:
John Mayer - Battle Studies: Artifacts 2+3 from Sam High on Vimeo.
Tuesday 12 July 2011
John Mayer - Battle Studies Artifact 1
Many different media artifacts can be used in conjunction with each other to allow the main product to generate more profit and have a more successful advertising campaign.
John mayer's album, 'Battle Studies' recieved varied articfacts that promoted it to it's intended audience, one of these was his main website:
www.johnmayer.com
the target audience for this website could be a few specific types. The obvious one would be for general fans of either the music or the person. But, there could also be further catagories, such as technological enthusiasts, that live on the internet, therefore a website or something technical is the only way they can keep up to date. The audience could also be aimed at a teenagers, who live in an age where the internet is the most easily accessable way to obtain information.
Many features of the website are there to promote the album, as well as keep the target audience up to date with all the artists blogs, tours etc. At the top of the website is a stream of a song from the album, that immediatly gives either new users to the website an insight to his music, or returning users an entertaining statement that it is HIS website.
One of the most eye-catching things on the website is the new "Augmented Reality" video for the single from the album "Heartbreak Warefare", as this will be one of the artifacts, I will talk about it in more detail in another post, but as it is a very new piece of technology, it would grab many different audiences attention.
There are various aspects of the website that are tailored for the audience to keep up to date with everything the artists and his music are doing, such as a mailing list, a blog and a news feed. In the screenshot, the news feed IHeart music festival, in which John Mayer will join a host of other celebrity musicians to perform. This again intices the audience to either watch, or pay to see the artist and similar artists to perfrom, therefore increasing both the profits and awareness of the music.
There is a sidebar which uses borrow interested in order to promote the music through various other forms. There is a symbol for Apple and iTunes, encouraging people to purchase music through iTunes. there is a "AKOG" symbol, which is a link to a different website: www.akog.org a website to John Mayers eco-friendly website, introducing an audience that beleives in being eco-friendly and allows him to expand his audience. The last is a link to Rhapsody, where users can listen to the artists music vis stream, again, using the idea that people using the website are technologically based, and therefore are more likely to stream or download thier music rather than purchase it.
John mayer's album, 'Battle Studies' recieved varied articfacts that promoted it to it's intended audience, one of these was his main website:
www.johnmayer.com
the target audience for this website could be a few specific types. The obvious one would be for general fans of either the music or the person. But, there could also be further catagories, such as technological enthusiasts, that live on the internet, therefore a website or something technical is the only way they can keep up to date. The audience could also be aimed at a teenagers, who live in an age where the internet is the most easily accessable way to obtain information.
Many features of the website are there to promote the album, as well as keep the target audience up to date with all the artists blogs, tours etc. At the top of the website is a stream of a song from the album, that immediatly gives either new users to the website an insight to his music, or returning users an entertaining statement that it is HIS website.
One of the most eye-catching things on the website is the new "Augmented Reality" video for the single from the album "Heartbreak Warefare", as this will be one of the artifacts, I will talk about it in more detail in another post, but as it is a very new piece of technology, it would grab many different audiences attention.
There are various aspects of the website that are tailored for the audience to keep up to date with everything the artists and his music are doing, such as a mailing list, a blog and a news feed. In the screenshot, the news feed IHeart music festival, in which John Mayer will join a host of other celebrity musicians to perform. This again intices the audience to either watch, or pay to see the artist and similar artists to perfrom, therefore increasing both the profits and awareness of the music.
There is a sidebar which uses borrow interested in order to promote the music through various other forms. There is a symbol for Apple and iTunes, encouraging people to purchase music through iTunes. there is a "AKOG" symbol, which is a link to a different website: www.akog.org a website to John Mayers eco-friendly website, introducing an audience that beleives in being eco-friendly and allows him to expand his audience. The last is a link to Rhapsody, where users can listen to the artists music vis stream, again, using the idea that people using the website are technologically based, and therefore are more likely to stream or download thier music rather than purchase it.
Tuesday 5 July 2011
First Presentation
For the first presentation, we must choose one media artifact and explore the different form of media it uses within it's intial form, and how it promotes/advertises it's self.
My chosen artifact is the Album "Battle Sudies" by John Mayer:
Beeing a fairly recent album, and due to the size and popularity of the artist, there have been many methods that the album and it's creator have utilised to promote it. Some of these include:
Magazine Articles
Website
Music Videos
Singles
Merchandise
Tours
My chosen artifact is the Album "Battle Sudies" by John Mayer:
Beeing a fairly recent album, and due to the size and popularity of the artist, there have been many methods that the album and it's creator have utilised to promote it. Some of these include:
Magazine Articles
Website
Music Videos
Singles
Merchandise
Tours
Sunday 3 July 2011
Context and Anchorage
Context and anchorage have similar idea's to previous semiology posts, but are terms which can better describe some area's of semiology.
Context relates to the overall meaning of a piece of media, which could contain signifiers that represent different emotions or meaning, depending on the context they appear in, for example;
Here, Red can be a symbol of love, when used in context with things such as a heart, or rose. but it can ALSO be seen as danger or violence, related to the colour of blood.
Anchorage is the idea of different elements combine to change the meaning of what they would appear as on their own, and can be used for a variety of purposes;
With this advertisement, the "M" alone, would hold very little significance, but with the added slogan " I'm loving it" creates a memorable logo that an audience can instantly recognise and associate with.
Context relates to the overall meaning of a piece of media, which could contain signifiers that represent different emotions or meaning, depending on the context they appear in, for example;
Here, Red can be a symbol of love, when used in context with things such as a heart, or rose. but it can ALSO be seen as danger or violence, related to the colour of blood.
Anchorage is the idea of different elements combine to change the meaning of what they would appear as on their own, and can be used for a variety of purposes;
With this advertisement, the "M" alone, would hold very little significance, but with the added slogan " I'm loving it" creates a memorable logo that an audience can instantly recognise and associate with.
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