John Mayer - Battle Studies: Artifacts 2+3

Not all of the marketing campaign for battle studies has been online. As the artist has to addresses an audience who are not completely technological based, there must always be objects for a consumer to buy, such as, a magazine.

Another important aspect of promoting music, is to also tour, and perform songs from the album, as well as presenting merchandise to buy at the venue.

I composed a video, using various example to explain this, and uploaded it to vimeo, here it is:

John Mayer - Battle Studies: Artifacts 2+3 from Sam High on Vimeo.