Context and Anchorage

Context and anchorage have similar idea's to previous semiology posts, but are terms which can better describe some area's of semiology.

Context relates to the overall meaning of a piece of media, which could contain signifiers that represent different emotions or meaning, depending on the context they appear in, for example;

Here, Red can be a symbol of love, when used in context with things such as a heart, or rose. but it can ALSO be seen as danger or violence, related to the colour of blood.


Anchorage is the idea of different elements combine to change the meaning of what they would appear as on their own, and can be used for a variety of purposes;

With this advertisement, the "M" alone, would hold very little significance, but with the added slogan " I'm loving it" creates a memorable logo that an audience can instantly recognise and associate with.