A very effective method of promoting a new album is through the use of a music video. This, enables two of audiences senses to be utilised, both sight and hearing, giving the audience two ways consuming the product in contrast to just one form.
The first music video for Battle Studies was for the single "Who Says":
This video is quite story based, showing a night in the life of John Mayer. This could appeal to both a female and male audience. The females would enjoy it as it contains a lot of the artist, whom they must find attractive, or a male audience, relating to that is similar to what they do on a night out.
The second video for the song "Heartbreak Warfare is more interesting, as it uses a very new kind of technology called "Augmented Reality "
This is a type of technology that help to enhance what you see on the screen, Here is the video in action:
This is a very effective marketing technique, as it allows the video to once again target a very technology based audience that enjoys the latest technology, utilising this "Borrow Interest" of the latest tech and combining it with a artists latest album.
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