John mayer's album, 'Battle Studies' recieved varied articfacts that promoted it to it's intended audience, one of these was his main website:
www.johnmayer.com
the target audience for this website could be a few specific types. The obvious one would be for general fans of either the music or the person. But, there could also be further catagories, such as technological enthusiasts, that live on the internet, therefore a website or something technical is the only way they can keep up to date. The audience could also be aimed at a teenagers, who live in an age where the internet is the most easily accessable way to obtain information.
Many features of the website are there to promote the album, as well as keep the target audience up to date with all the artists blogs, tours etc. At the top of the website is a stream of a song from the album, that immediatly gives either new users to the website an insight to his music, or returning users an entertaining statement that it is HIS website.
One of the most eye-catching things on the website is the new "Augmented Reality" video for the single from the album "Heartbreak Warefare", as this will be one of the artifacts, I will talk about it in more detail in another post, but as it is a very new piece of technology, it would grab many different audiences attention.
There are various aspects of the website that are tailored for the audience to keep up to date with everything the artists and his music are doing, such as a mailing list, a blog and a news feed. In the screenshot, the news feed IHeart music festival, in which John Mayer will join a host of other celebrity musicians to perform. This again intices the audience to either watch, or pay to see the artist and similar artists to perfrom, therefore increasing both the profits and awareness of the music.
There is a sidebar which uses borrow interested in order to promote the music through various other forms. There is a symbol for Apple and iTunes, encouraging people to purchase music through iTunes. there is a "AKOG" symbol, which is a link to a different website: www.akog.org a website to John Mayers eco-friendly website, introducing an audience that beleives in being eco-friendly and allows him to expand his audience. The last is a link to Rhapsody, where users can listen to the artists music vis stream, again, using the idea that people using the website are technologically based, and therefore are more likely to stream or download thier music rather than purchase it.
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