My interpretation of what a music promo video is, is that it is video that previews the leading music videos from the albums, whilst alerting the audience to the fact it is now available.
A good example of this idea, and one that I am basing my own promo video on is Taylor Swifts Promo video for her album "Fearless"
The video starts with a man introducing the album, with a brief animation, which then cuts to her first music video for "Love Story". After this clip it cuts to another music video for "Our Song", the voice then returns saying the album is "Out now".
This is quite a simple promo, cutting straight to the point, showing the audience what it wants to see, and alerting them to the fact the album is available to purchase.
This James Morrison video uses the exact same mechanics as the one above, although with more voice overs, detailing the singles.
Although the usual time for a music promo video seems to be only 30 seconds, I plan to make mine mine last 30 seconds - 1 minute. As this video is for a new, unsigned artist, it will allow the audience to get more of a feel for him, and his music, where as the music promo's I have shown are for well know artists, therefore they can be shorter as the audience knows their music already.
bring both audience and industry into your analysis - you need the three elements; institution/audience/artist
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