The target audience for my video/music would be based of a combination of the influences for the music and image. Artists such as Taylor Swift and John Mayer create music and present an image that is similar to mine, therefore it would be a wise idea to utilize a form of "borrowed interest" and in a sense "borrow" there audience for the purpose of interesting them in my music.
Some key audience theory could also be related to marketing and target audience, for example:
The two-step flow theory - http://en.wikipedia.org/wiki/Two-step_flow
This is the idea that one person informs another, or a group of people of what interests them, and possible influences them on a certain subject. In this case, a fan of the mentioned artists may find out about my music/video and share it with other like minded fans, effectively increasing popularity.
http://connect.taylorswift.com/forum
This is a link to the Taylor Swift forums, in which fans interact and talk to each other about the artist. This is just one of the many ways fans can share their views, express their opinions and introduces fans that like the same genre to other music of a similar style, there is even a specific part of the forum that is dedicated to "Music you like besides Taylor".
This is a good example of how the two step flow is promoted and can be used to an artists advantage.
a good start to considering marketing/exhibitin and distribution flow.
ReplyDeletetry to produce some visual representations of the flow and distribution path fr each - eg - the relationship between streaming, downloading, purchase of cd, visit concern, word of mouth.... try to depict the likely path of distribution and promotion - include potential online sites - national and global - try for example to post screen shots and links of sites such as i-tunes shop and adding analysis of how it is appropriate for your music track an why